The papers collected examine the discursive construction of ethical issues associated with the deployment of artificial intelligence. Since the consequences of technological innovation cannot be conceived solely in technical terms, this issue proposes to analyse the discourses circulating in the public sphere—discourses that simultaneously contribute to the social appropriation of innovation and to the public debate on its social and political implications. The authors thus explore the discursive dynamics that sustain and shape the debate on the ethics of artificial intelligence. The objective is to analyse how corporations, the media, and institutions problematize AI as a discursive object and, in so doing, constrain and orient the definition of its ethical stakes.